Will Breakfast save Starbucks?

In an effort to get more people to walk through the doors- Starbucks offered five new breakfast items this Wednesday.

  • Oatmeal
  • Chewy fruit and nut bar
  • Apple bran muffin
  • Berry Stella (multigrain pastry)
  • Protein Plate (hard-boiled egg, whole wheat bagel, peanut butter, cheese and fruit)

All of these items are touted as having no artificial colors, flavors, sweeteners or corn syrup.

I am just not sure if these items will make we want to visit Starbucks more, what about you?
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Want More Personal and Professional Success? Add a Little Fresh PASSION

Follow This Proven Roadmap to Personal and Professional Success

While I was in college, I articulated my methodology for creating a successful personal brand (though at that time I hadn’t classified it into this brilliant acronym). I called it Fresh PASSION, a convenient acronym that stands for Preparing yourself, Aspiring to reach your goals, Staying laser-focused, Selling your value, Invigorating yourself, Omitting the negative, and Nailing the brand. And of course all the passion in the world won’t enable you to achieve success if you employ an outdated, stale approach to your career, which is why I make sure to put “Fresh” first!

What exactly does each of these terms mean? “Fresh” means doing something every day to enhance your brand so that it stays fresh—keeping your skills sharpened, packaging yourself well. “Preparing yourself” means continuing your education through classes, professional development, building and contributing to formal and informal networks, and simply maintaining an active intellectual interest and knowledge capital in your career and your life.

“Aspiring to reach your goals” means having particular ambitions and then setting out to achieve your goals—aim at nothing and you’re guaranteed to hit it! “Staying laser-focused” means intently focusing on each area of Fresh PASSION, otherwise you’ll miss the mark and not deliver your brand. “Selling your value” means understanding your return on investment (ROI), having confidence in your fullest potential, and constantly searching for new opportunities that will help you meet, and potentially even exceed, that potential.

“Invigorating yourself” means having the tenacity and discipline to go the distance and secure your personal and professional success—fan the flame within and catch on fire! “Omitting the negative” means learning from the inevitable negative experiences you will encounter without dwelling on them or letting them consume valuable real estate in your head—you have so much more ahead of you! And last but surely not least, “Nailing the brand” means successfully packaging your substance (your core) up and putting a bow on it so that you become a fresh brand that can successfully compete and WIN internally and externally, which will enable you to achieve exponential personal and professional success.

So there you have it. When your brand is fresh and highly competitive, you will be viewed as a branded expert and asset both internally and on the open market (especially to potential employers or customers). This will lead to more people, organizations and/or companies subscribing to what you have to offer while providing you with a great, competitive and substantial return (i.e. more money, more opportunities for personal and professional growth, more customers, etc.). Follow the precepts of Fresh PASSION and you will not fail; you will achieve exponential personal and professional success!

Today’s success-driven article is a platinum nugget from Michael D. Brown’s award-winning and signature work, Fresh PASSION: Get a Brand or Die a Generic ®. Based on the methods and attitudes Michael used to escape poverty and achieve continuing success in his own life, Fresh PASSION allows you to build a personal brand based on your unique strengths and abilities that will guarantee recognition in the professional and academic marketplaces.

Wishing you a year of exponential personal and professional success!
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To drill or not to drill is the question

The ban on offshore drilling and oil shale has to be renewed each year (did you know this?). When the fiscal year for the US begins on October 01 congress has to vote to extend or remove the ban.

Now that gas prices have fallen for several consecutive days should we continue the ban or lift the ban?
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Vegetarian Chicken at KFC?

Yes, you heard correctly! All 461 Canadian KFC locations will soon offer a “tasty” vegetarian and vegan chicken substitute on their menus. This is fantastic news for those of us who like a little vegetarian option at the fast food joints.

  • But I am wondering if they just drop the patty in the same oil that they fry the real bird in?
  • Has anyone experienced the new veggie chicken sandwich?
  • Would you give it a try?
  • Do you know if they fry it in the same oil as the real chicken?
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Please keep it in my Backyard!

The Wall Street Journal recently ran an interesting story about Starbucks…

Now that Starbucks Corp. has disclosed the 600 locations it wants to shutter, a phenomenon is taking hold: the Save Our Starbucks campaign. Customers are writing and calling the Starbucks headquarters to petition the closings.

In towns as small as Bloomfield, N.M., and metropolises as large as New York, customers and city officials are starting to write letters, place phone calls, circulate petitions and otherwise plead with the coffee giant to change its mind.
Not so long ago Starbucks gained negative attention when a town didn’t welcome it. Independent coffee shops complained about the big-muscled competition, and residents screamed that their local culture was been destroyed.

Will you petition to keep your local Starbucks from closing or just find another location/brand?

Check out the article at: http://online.wsj.com/article/SB121642002363666365.html?mod=googlenews_wsj
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